Focusing on our clients above all else is in the PSC DNA. This is the ethos that has shaped our culture, and the basis of the PSC DNA.

The PSC DNA is the framework that we live by. It outlines how PSC employees operate with regard to interactions between other internal parties, stakeholders, and, above all else, our valued clients. The PSC DNA is made up of 3 key components:

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PSC Will Always Act in Our Client’s Best Interests

At PSC Insurance Brokers, we always put our clients first in everything we do. We do this by taking the time to understand our client’s business and their unique circumstances, and asking ourselves what we can do that would be of most benefit to the client in the current environment.

We do not compromise on client outcomes, and continuously review our client’s circumstances and the changes in the environment to ensure their insurance and risk management strategies are always up to date.

PSC Takes Time to Listen and Understand

We genuinely care about each and every client that we work with, so, when you choose PSC Insurance Brokers, you can rest assured that your broker will look after your best interests.

At PSC Insurance Brokers, we work collaboratively with our clients and listen to their needs. When times are tough, we will listen with a sympathetic ear and give our specialist advice as to how to best move forward with your business.

PSC Will Be Self-Aware in all of Our Interactions

At PSC Insurance Brokers, we understand that no one knows your business like you do. We also know that different clients have different ways of operating. As such, we ensure that our team members are coachable and will take on board all feedback from clients.

PSC Will Not Discriminate

At PSC Insurance Brokers, we treat others as we expect to be treated. We work hard to get to know our clients on a personal level, and at all times we will conduct ourselves in a way that is sensitive to the needs and requirements of our clients. We treat all businesses equally, and will not exclude or ignore any client under any circumstances.

PSC Will Not Take Your Business for Granted

PSC Insurance Brokers value every client that we work with. We work hard to create long-term relationships with our clients by taking ownership of their needs and ensuring we are accountable and transparent at all times. We know that your business is unique, and we are committed to making your experience with us personal.

PSC Will Not Compromise on Our Values

We are dedicated to helping you protect your operations and assets through our specialist advice. PSC Insurance Brokers put a premium on integrity and value humility over ego. We are all in this together, and we are dedicated to assisting others where we can.

Our PSC DNA is what sets us apart from competitors. At it’s core, the PSC DNA involves providing a personalised experience for our customers that is unrivalled by the global firms and smaller brokerages.


We have local knowledge coupled with a national network of risk management specialists and access to insurance policies to match your requirements.